For Internal Use Only - Not for Public

Series Overview

A series based in Mark 4 - 6 looking at a variety of scenarios whereby the disciples are faced with unexpected events. We glimpse how they dealt with the wonder and the consequences of those events and how God leads them, and by extension, us, through the the unexpected.

Series Identity

The entire identity of the series artworks seeks to play off various elements that present unexpected scenarios.

Visual

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The primary visual features a man with an obvious look of surprise, which is often an emotion experienced during unexpected events. There may include the addition of other similar images to help keep the promotional efforts fresh and engaging, but this will serve as the primary visual component.

Title

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The text-based title features a portion of the word where the letters are reversed. The viewer easily identifies what the word is, but is forced with an unexpected scenario where the brain must process the letters that are backwards. This particular concept was a play off of a chain email that was passed around years ago which presented readers with a paragraph where each word was comprised of jumbled letters with only the first and last letter of each word was correct:

"It deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe."

The thrust of the paragraph being that the brain is still able to process and translate the word despite the letters being out of order. The viewer sees the title, but is initially caught off-guard by the fact that there is something not quite right about it. Viewers are easily able to process and translate what is taking place rather quickly, but it does require the viewer to process the title visually. It’s a fun opportunity to engage the viewer.

“The Glitch” Effect

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Most everyone has been presented with a situation where they’ve been watching a video and suddenly the video glitched or the screen went completely blank. It almost always catches you by surprise as it is an unexpected occurrence. Whether a glitch or loss of video, the viewer must then grapple with what the cause is, and how to remedy it, if at all.

Eventually all elements are compiled together for a singular visual the viewer isn’t expecting and must process.

Video Concept

Typically, our series artwork has more of a serious tone, which includes the video bumpers we produce. Since we’re just coming out of a series entitled “Evil”, we’re going with a more light-hearted tone for this series bumper. The video will utilize pop-culture references with an energetic voiceover to communicate unexpected events. The goal being that each pop culture reference will move the viewer to think about each event and how they reacted when they first were exposed to them.